PRIVACY POLICY

At Moonboon, your trust is important to us. This means we are committed to protecting your privacy and your personal data. This Privacy Notice explains how we collect, use, and protect your personal information when you visit our website, purchase our products, or interact with us.

We have designed this notice to be as clear and easy to understand as possible, so you can feel confident about how we handle your data.

1. Who We Are - The Data Controller

The company responsible for processing your personal data (the "data controller") is:

Moonboon International ApS
CVR No.: 41800860
Lindgreens Allé 9, 1st floor
2300 Copenhagen S
Denmark

Email: hello@moonboon.com
Phone: +45 89 87 75 75

2. What Personal Data We Collect and Why

We collect your personal data in different ways, depending on how you interact with us. Below, we explain what data we collect, for what purpose, and the legal basis for doing so.

A. When you visit our website (www.moonboon.com):

What we collect:
- We automatically collect information about your device and your browsing activity. This includes your IP address, the type of browser you use, your search terms, and your navigation path on our site. This is often done using cookies and similar technologies.
Why we collect it (Purpose):
- To optimize the user experience, ensure the website functions correctly, improve our services, and enhance website security.
Legal Basis:
- We process this data based on our legitimate interest (Article 6(1)(f) of the GDPR) in maintaining a functional, secure, and user-friendly website.
- For data collected via non-essential cookies, our legal basis is your consent (Article 6(1)(a) of the GDPR), which you provide through our cookie banner.

B. When you purchase or rent a product:

What we collect:
- We collect the information you provide, such as your name, address, email address, phone number, and payment details.
Why we collect it (Purpose):
- To process and deliver your order, manage payment, and communicate with you about your purchase (e.g., order confirmations and shipping updates). We also need this information to handle returns, claims, and comply with legal requirements like bookkeeping.
Legal Basis:
- The processing is necessary for the performance of a contract with you (Article 6(1)(b) of the GDPR).
- We also process some data to comply with our legal obligations, such as the Danish Bookkeeping Act (Article 6(1)(c) of the GDPR).
- We may also use information about your purchases to improve our products, including our product range, based on our legitimate interest (Article 6(1)(f) of the GDPR).

C. When you sign up for our newsletter:

What we collect:
- Your email address.
Why we collect it (Purpose):
- To send you marketing materials, news, and special offers about our products.
Legal Basis:
- Your explicit consent (Article 6(1)(a) of the GDPR), which you give when you sign up. You can withdraw your consent at any time by using the unsubscribe link in every email or SMS or by contacting us using the information above.

D. When you are a registered user of the Moonboon app:

What we collect:
- Your name, email, country of residence, and usage information.
Why we collect it (Purpose):
- To personalize your experience, assist you in case of technical issues, and to notify you of important changes.
- To improve the user experience and the services provided to you in the Moonboon app.
Legal Basis:
- The processing is necessary for the performance of a contract with you (Article 6(1)(b) of the GDPR).
- When we process personal data in the improvement of current and the development of new products and features, it is based on our legitimate interest (Article 6(1)(f) of the GDPR).

E. When you use the Intelligent Baby Monitor:

What we collect:
- Live video and audio stream from the monitor.
- Video and audio streams only happen live. We don’t record or store video or audio streams without your prior consent.
Why we collect it (Purpose):
- To enable you to stream video and audio from your monitor to your smartphone.
Legal Basis:
- The processing is necessary for the performance of a contract with you (Article 6(1)(b) of the GDPR), as we can’t provide the service without processing your data.

F. When you consent to using the intelligent features of the baby monitor:

What we collect:
- Audio recordings.
Why we collect it (Purpose):
- To improve the quality of the intelligent features for you and other users by periodically retraining our machine learning model.
- To gather feedback on the accuracy of notifications that you receive.
Legal Basis:
- We only use your audio recordings for the above purpose, if you have given us your prior explicit consent (Article 6(1)(a) of the GDPR).
- To the furthest extent possible, we aim to use only anonymized data in our development and training of machine learning.

G. When you contact our customer service:

What we collect:
- Your name, contact details, and any other information you provide in your query.
Why we collect it (Purpose):
- To respond to your questions and provide you with the support you need.
Legal Basis:
- Our legitimate interest in providing excellent customer service (Article 6(1)(f) of the GDPR).
- If your query relates to an order, the basis may also be the performance of a contract (Article 6(1)(b) of the GDPR).

3. Cookies and Similar Technologies

Our website uses cookies and similar technologies (like pixels) to function correctly and to improve your experience. Cookies are small text files stored on your device.

Essential cookies: These are technically necessary for the website to work (e.g., to

Non-essential cookies: These are used for statistics, personalization, and marketing. We will only place these cookies if you give us your active and informed consent through our cookie banner.

You can read more about the cookies we use. You can find a description by clicking on the cookie button in the bottom left corner of the website.

4. Who do we share your data with? (Recipients)

We do not sell your personal data.

However, to run our business and provide our services, we share your data with trusted partners who process data on our behalf (these are called “data processors"). We only share what is necessary, and we have contracts (data processing agreements) in place with these partners to ensure they protect your data and that they only process the data, as instructed by us.

These partners fall into the following categories:

Service providers and processors: To host our website and maintain our IT systems.
Payment and financial service providers: To process payments, subscriptions, and refunds.
Logistics, fulfillment, and warehouse partners: To provide processing logistics for physical goods like shipping and returns.
Marketing and analytics partners: To help us understand our customers and deliver relevant marketing (e.g., for newsletters or online advertising).
Collaboration and project management tools: To support our internal communication, execution, and planning activities.

In other cases, it is necessary for us to share your personal data with other parties acting as autonomous data controllers as they also need to process data for their own purposes, not under our instructions, e.g. to deliver purchased products or to fulfill their legal documentation obligations.

These parties have also all been carefully selected by us as trusted partners, and they include:

Shipping and logistics providers, to deliver your orders.
Payment service providers, to securely process your payments.
Professional advisors and regulatory authorities: To help us with audits, legal matters, or supervisory authorities.

All our partners, both data processors and data controllers, have been carefully selected by us and have signed contracts with us, ensuring that they are committed to protecting your personal data.

5. Transfer of Data to Countries Outside the EU/EEA

Some of our service providers may be located outside the European Union/European Economic Area (EU/EEA). When we transfer your data to such countries, we ensure that your data is still protected to a standard equivalent to that within the EU.

We do this by using legal safeguards, primarily the European Commission's Standard Contractual Clauses (SCCs), which are contractual commitments between companies transferring personal data, binding them to protect your data.

The companies include providers of services and tools for the following purposes:

Communication and collaborations tools
Customer relationship management platforms
Payment and subscription management
Customer support systems

6. How Long Do We Keep Your Data? (Retention Period)

We only store your personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required by law.

Product purchase: Data collected in relation to purchases on Moonboon.com cf. point 2 B will be deleted as a starting point and after 3 years. However, the data may be stored longer if Moonboon has a legitimate need for longer retention.

Newsletter Consent: We keep your data for as long as you are subscribed to our newsletter. If you unsubscribe, we will delete your information as soon as possible, unless we have another legal basis to keep it.

Moonboon mobile app account: We keep your data for as long as you have an active account. If you decide to delete your account, your personal data will be deleted or anonymized after 30 days of account deletion.

Machine learning features consent: We keep the anonymized data collected from your usage of our machine learning features for as long as you have an active Moonboon mobile app account.

Customer Service Inquiries: We generally delete these after 2 years, unless there is a specific reason to keep them longer (e.g., an ongoing dispute).

7. Your Data Protection Rights

Under the GDPR, you have several rights regarding your personal data, which include:

The Right to Access: You have the right to request a copy of the personal data we hold about you.
The Right to Rectification: You have the right to ask us to correct any inaccurate or incomplete personal data.
The Right to Erasure ("The Right to be Forgotten"): You have the right to ask us to delete your personal data when it is no longer necessary for the purposes it was collected for, or if you withdraw your consent.
The Right to Restrict Processing: You have the right to request that we limit the processing of your data in certain circumstances.
The Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transfer it to another controller.
The Right to Object: You have the right to object to our processing of your data when it is based on our legitimate interests. You also have an absolute right to object to your data being used for direct marketing.
The Right to Withdraw Consent: If we process your data based on your consent, you can withdraw that consent at any time.
Rights Related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

To exercise any of these rights, please contact us at hello@moonboon.com.

You also have the right to lodge a complaint with the Danish supervisory authority, Datatilsynet. You can find Datatilsynet’s contact information at www.datatilsynet.dk/kontakt.

8. Data Security

We take the security of your personal data very seriously. We have implemented appropriate technical and organizational measures to protect your data against accidental or unlawful destruction, loss, alteration, and unauthorized access or disclosure. Access to your personal data is restricted to employees who have a legitimate need to access it to perform their jobs.

9. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. If we make significant changes, we will notify you the next time you visit our website, or through other communication channels. We encourage you to review this notice periodically.